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The thin line marks today, 29 September 2026.

Children

Baby Safety Month

Baby Safety Month runs through the whole of September in the United States. The Baby Safety Alliance, the manufacturers' body formerly known as JPMA, uses it to show parents, grandparents, carers and retailers how to choose and use cots, car seats, carriers, high chairs and other baby gear safely. It is aimed at families with a baby on the way or a child under two.

2026

1–30 September 2026

Confirmed

Dates confirmed from the organiser’s announcement on 15 September 2026.

Organiser: Baby Safety Alliance (formerly the Juvenile Products Manufacturers Association, JPMA)

Read the organiser’s pageAdd to your calendarJSON

When it falls

The whole of September, every year.

Also known as: Baby Safety Awareness Month, BSM.

Where it came from

The campaign began in 1983, when the Juvenile Products Manufacturers Association created Expectant Mother's Day to teach parents how to choose and use baby gear safely. It grew into a week in 1986 and in 1991 JPMA ran the first Baby Safety Awareness Month; September has carried it ever since. JPMA now trades as the Baby Safety Alliance, which runs the month with its member companies, partner organisations and volunteer ambassadors.

First observed in 1991.

The organiser’s account of the day

How organisations mark it

  • Check every piece of baby gear in the house against the manufacturer's instructions and register it for recall notices.
  • Run a safe-sleep check: firm flat mattress, baby on the back, nothing loose in the cot.
  • Book a car seat check with a certified technician before the baby comes home.
  • Use the month's toolkit in antenatal classes, health visits and retail staff briefings.
  • Share the year's campaign messages with new-parent groups instead of unverified advice from social media.

Why this exists

Children & young people

3 of the top 5causes of death at ages 5–29 years are injuries

Injuries among the top causes of death at ages 5–29 — worldwide, 2024. Source: World Health Organization, Injuries and violence (fact sheet) (2024).

“For people age 5-29 years, 3 of the top 5 causes of death are injury-related, namely road traffic injuries, homicide and suicide.”

More figures for this hazard

ObservanceNextKindWhereHazards
Child Passenger Safety Week19–25 September 2027 ExpectedWeekUnited StatesChildrenRoad

Sources

  1. About Baby Safety Month — Baby Safety Alliance — www.babysafetyalliance.org, read 15 September 2026.
  2. As Viral Parenting Advice Grows, Baby Safety Alliance Launches "Before You Try, Verify" Campaign — www.babysafetyalliance.org, read 15 September 2026.
  3. Baby Safety Alliance — home page (JPMA is now the Baby Safety Alliance) — www.babysafetyalliance.org, read 15 September 2026.

Page last confirmed against the organiser on 15 September 2026.